We met working at the same agency more than a decade ago, where we quickly realised we worked well together. What started as collaboration turned into a genuine friendship, built on trust, shared work ethics and a lot of laughter.
Over time, that naturally evolved into something more. We saw how well our skills complemented each other, how aligned we were in how we approach strategy, clients and quality, and we knew we could build something of our own.
Query & Quill is the result of that.
We are each other’s ride or die. We challenge each other, support each other and push for the best in everything we do. That balance is what makes us a strong team. Where one of us brings depth in strategy and search, the other brings clarity in brand, messaging and content. Together, it just works.
We have built Query & Quill to reflect how we believe this kind of work should be done. Thoughtfully, collaboratively and with a genuine focus on delivering something that actually makes a difference.
Aimee has 17 years of experience in SEO, having worked agency side for hundreds of clients.
She has extensive Technical SEO and AI optimisation experience in everything from local B2C brochure websites, to global pharmaceutical clients – and she LOVES a good challenge.
Get in touch to find out more, or connect with Aimee on LinkedIn.
What Irulan says about Aimee:
How would you describe Aimee in three words?
Intelligent, kind and very funny. Aimee is one of those people who can switch from deep, technical thinking to making you laugh your head off in seconds.
What’s Aimee’s superpower in a client project?
She knows her stuff! Aimee has a way of taking something complex and making it easy to understand. Clients trust her because she is clear, confident and always knows what she’s talking about.
What part of a project does Aimee naturally take the lead on?
Anything to do with AI, SEO and GEO. This is completely her space. From technical strategy to understanding how search is evolving, she brings a level of depth that is hard to find.
What makes Aimee different from other consultants?
Aimee works incredibly hard and always goes above and beyond. She always wants to get the best possible result and will push that bit further to make it happen.
What’s something people would be surprised to learn about Aimee?
Aimee is the most generous person I know. She cares deeply, especially when it comes to animals and would love to give a home to a three-legged dog.
Coffee, tea or something stronger?
Tea or coffee, as long as it’s hot and regularly delivered to her desk. A glass of prosecco does tend to appear when she’s been influenced by me.
Aimee has 17 years of experience in SEO, having worked agency side for hundreds of clients.
She has extensive Technical SEO and AI optimisation experience in everything from local B2C brochure websites, to global pharmaceutical clients – and she LOVES a good challenge.
Get in touch to find out more, or connect with Aimee on LinkedIn.
What Irulan says about Aimee:
How would you describe Aimee in three words?
Intelligent, kind and very funny. Aimee is one of those people who can switch from deep, technical thinking to making you laugh your head off in seconds.
What’s Aimee’s superpower in a client project?
She knows her stuff! Aimee has a way of taking something complex and making it easy to understand. Clients trust her because she is clear, confident and always knows what she’s talking about.
What part of a project does Aimee naturally take the lead on?
Anything to do with AI, SEO and GEO. This is completely her space. From technical strategy to understanding how search is evolving, she brings a level of depth that is hard to find.
What makes Aimee different from other consultants?
Aimee works incredibly hard and always goes above and beyond. She always wants to get the best possible result and will push that bit further to make it happen.
What’s something people would be surprised to learn about Aimee?
Aimee is the most generous person I know. She cares deeply, especially when it comes to animals and would love to give a home to a three-legged dog.
Coffee, tea or something stronger?
Tea or coffee, as long as it’s hot and regularly delivered to her desk. A glass of prosecco does tend to appear when she’s been influenced by me.
Irulan has an MA in Creative Writing, over 7 years of experience as a freelance copywriter and 16 years in marketing and events.
She specialises in brand messaging and content, helping businesses communicate clearly and connect with their audience.
Get in touch to find out more, or connect with Irulan on LinkedIn.
What Aimee says about Irulan:
How would you describe Irulan in three words?
Ooh, that’s a tricky one. There’s so much to love about Irulan that narrowing it down to just three words is quite an ask. But if I had to, inspirational, strong and magical.
What’s Irulan’s superpower in a client project?
Understanding the client and their business. She really listens, takes everything in and reads between the lines. That means we don’t just deliver what’s been asked for, we deliver what’s actually needed.
What part of a project does Irulan naturally take the lead on?
Content, every time. From sitemaps and keyword mapping to writing from scratch, she’s the go-to. Irulan’s an incredible writer in every sense. I fully expect to see her as a published author one day.
What makes Irulan different from other consultants?
Irulan genuinely cares. About the work, the quality and the people she’s working with. That level of care shows in everything she delivers.
What’s something people would be surprised to learn about Irulan?
She can come across as quite tough, and she is incredibly strong and resilient. But she’s also the softest person I know. The most loving, attentive soul, happiest curled up with her dog having a proper snuggle.
Coffee, tea or something stronger?
Definitely tea, has to be Earl Grey. Although the occasional glass of vino or gin does make an appearance. Irulan also makes the best sloe gin I’ve ever tasted.
Irulan has an MA in Creative Writing, over 7 years of experience as a freelance copywriter and 16 years in marketing and events.
She specialises in brand messaging and content, helping businesses communicate clearly and connect with their audience.
Get in touch to find out more, or connect with Irulan on LinkedIn.
What Aimee says about Irulan:
How would you describe Irulan in three words?
Ooh, that’s a tricky one. There’s so much to love about Irulan that narrowing it down to just three words is quite an ask. But if I had to, inspirational, strong and magical.
What’s Irulan’s superpower in a client project?
Understanding the client and their business. She really listens, takes everything in and reads between the lines. That means we don’t just deliver what’s been asked for, we deliver what’s actually needed.
What part of a project does Irulan naturally take the lead on?
Content, every time. From sitemaps and keyword mapping to writing from scratch, she’s the go-to. Irulan’s an incredible writer in every sense. I fully expect to see her as a published author one day.
What makes Irulan different from other consultants?
Irulan genuinely cares. About the work, the quality and the people she’s working with. That level of care shows in everything she delivers.
What’s something people would be surprised to learn about Irulan?
She can come across as quite tough, and she is incredibly strong and resilient. But she’s also the softest person I know. The most loving, attentive soul, happiest curled up with her dog having a proper snuggle.
Coffee, tea or something stronger?
Definitely tea, has to be Earl Grey. Although the occasional glass of vino or gin does make an appearance. Irulan also makes the best sloe gin I’ve ever tasted.
